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	<title>Always thinking </title>
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	<description>아직은 영 어색한 초짜 블로거</description>
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	<pubDate>Wed, 26 Nov 2008 16:52:12 GMT</pubDate>
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		<title>Always thinking </title>
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		<description>아직은 영 어색한 초짜 블로거</description>
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		<title><![CDATA[ Female readership increases but overall readersjip down ]]> </title>
		<link>http://jovian88.egloos.com/1184409</link>
		<guid>http://jovian88.egloos.com/1184409</guid>
		<description>
			<![CDATA[ 
  <div class="date"><span class="posted"><span style="COLOR: #565454"><div style="TEXT-ALIGN: right"><span class="posted"><span style="COLOR: #565454"><span class="posted"><span style="COLOR: #565454"><div style="TEXT-ALIGN: left"><span class="posted"><a href="http://www.editorsweblog.org/newspaper/2008/11/india_survey_reveals_readership_down_soc.php"><span class="posted"><span style="FONT-SIZE: 210%; COLOR: #ff0000; FONT-FAMILY: Verdana"><strong><span style="FONT-SIZE: 170%">India: Female readership increases <br><br>but overall readership down<br></span></strong></span></span></a><a href="http://www.editorsweblog.org/newspaper/2008/11/india_survey_reveals_readership_down_soc.php"></span></div><br><br></a></span><a href="http://www.editorsweblog.org/newspaper/2008/11/india_survey_reveals_readership_down_soc.php"></span></a>Posted by</span></span> <a href="http://www.editorsweblog.org/rosemary-damour/"><span style="COLOR: #e46b0c">Rosemary D'Amour</span></a> on November 26, 2008 at 3:15 PM</div></span></span></div><div class="entry_content clearfix"><div class="entry_body">The <b>Indian Readership Survey</b>, a sampling of trends in newspapers in the Himachal state, demonstrates that a differing family structure, increase in female readership and youth favoring the Hindi language over English are all factors in the country's media industry.<br><br>Total readership is down in the Himachal state by nearly 700,000.&nbsp; Both Hindi and English dailies have lost readers, 11,000 and 49,000, respectively, since the last survey, according to the report.<br></div><div class="asset-more" id="more">Readership has gone down, media analyst A S Raghunath, because of the change in family structure in the state.&nbsp; There are more families living with elders, he said. &nbsp;<br><br>The total readership for 'nuclear families without elders' for English dailies has gone down 26%, while in the same category for Hindi dailies; total readership has gone down 17%. &nbsp;<br><br>"In large families, it's the elders who first read the newspaper before going out to office," Raghunath said.&nbsp; "But by the time they finish reading, it's time for others to leave for school, college or their work."<br><br>More women are reading newspapers than ever, according to the report.&nbsp; Women are favoring Hindi dailies, however, whereas men are favoring English papers.&nbsp; English dailies have gained 8,000 new male readers, whereas they have lost 57,000 female readers. <br><br>Himachali youth seem to be "more comfortable" with Hindi than English, according to the report.&nbsp; The government has initiated a "commitment towards English language education" in schools, the report says, and yet the number of 15-19 year-olds reading English dailies has fallen almost 59%.&nbsp; Hindi dailies have gained 8% in this age group.<br><br>Hindi dailies, Raghunath said, have started "catering to this segment with special supplements" for youth readers.</div></div>			 ]]> 
		</description>
		<category>journalism</category>

		<comments>http://jovian88.egloos.com/1184409#comments</comments>
		<pubDate>Wed, 26 Nov 2008 16:51:22 GMT</pubDate>
		<dc:creator>jovian</dc:creator>
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	<item>
		<title><![CDATA[ Digitized editions: solution for the newspaper industry? ]]> </title>
		<link>http://jovian88.egloos.com/1174068</link>
		<guid>http://jovian88.egloos.com/1174068</guid>
		<description>
			<![CDATA[ 
  <h1 class="asset-name"><a href="http://www.editorsweblog.org/multimedia/2008/10/opinion_digitized_editions_solution_for.php"><h1 class="asset-name"><span style="FONT-SIZE: 170%; COLOR: #ffcc33; FONT-FAMILY: Verdana"></span>&nbsp;</h1></a></h1><div class="entry_content clearfix"><div class="entry_body"><a href="http://www.editorsweblog.org/multimedia/2008/10/opinion_digitized_editions_solution_for.php"><span style="FONT-SIZE: 170%; COLOR: #ffcc33; FONT-FAMILY: Verdana"><span style="FONT-SIZE: 170%"><strong>Digitized editions: solution for <br><br>the newspaper industry?</strong></span></span><br></a><br><br><div style="TEXT-ALIGN: right">Posted by Lauren Drablier in October 31, 2008 at 10:37 AM</div><br>&nbsp;&nbsp;<br>&nbsp; 요새 매일같이 인터넷에 접속하고 그 메인창이 다음이나 네이버같은 포털사이트이니 모든 뉴스는 포털사이트에서 접한다.<br>그러다보니 종이신문과는 점점 멀어지게 되었다.<br>인터넷 포털사이트에서 제공하는 뉴스들은 종이신문 못지 않은 가독성을 갖추고, 실시간 댓글로 쌍방향 커뮤니케이션이 가능하다. 또한 매일 인터넷을 이용하니 종이신문보다 접근성이 뛰어나, 종이신문 못지 않은 영향력을 가지고 있다고 할 만하다.<br>그렇다면 과연 뉴스의 디지털화가 종이신문 시장의 해결책이 될 수 있을까? <br><br><br>In the changing climate of print publication, publishers have been <a href="http://www.editorsweblog.org/newspaper/2008/10/us_magazine_industry_struggling.php"><span style="COLOR: #e46b0c">reducing the number of print editions</span></a>, cutting back on staff and shrinking newspapers all in an effort to save money.<br><br>According to <b>Myles Fuchs</b>, president of <a href="http://www.pressmart.net/"><b><span style="COLOR: #e46b0c">Pressmart</span></b></a>, "several publishers are evaluating replacing print edition with digital edition on alternate days of the week."<br></div><div class="asset-more" id="more">Pressmart is a company that offers a pay-as-you-go service to digitalize newspapers and magazines.&nbsp; It also offers ePublishing, delivery, hosting, subscriptions, single-copy sales, online payments, online ads and analytics - all on a single platform.&nbsp; In addition it provides multiple delivery channels such as the web, mobile, RSS, podcast, blogs, search engines and social media.<br><br>One example was during the wild fires in California, when part of the <i>San Diego Union Tribune's</i> delivery infrastructure was destroyed, Pressmart was able to put up an online version of their print edition.&nbsp; <br><br><b>Tim McGowran</b>, Sales Director of Pressmart believes "the digitization of publications presents publishers with the greatest opportunity to extend their reach allowing them to expand into new markets without great expenditure. I predict that the majority of successful publications will be relying upon their digital editions to improve their bottom line in the next year or so."<br><br>Perhaps neither the form nor the method has been perfected, but digitalization is womething that papers and magazines should consider as a means to decrease print and distribution costs, while integrating technology and maintaining editorial quality.&nbsp; If less people are reading print, rather than layoff the staff that is needed to maintain a quality product why not just shut down the presses? <br><br>Source: <a href="http://www.marketwatch.com/news/story/Technology-Rescue-Publishers/story.aspx?guid=%7B1905B977-8336-4F10-8A38-781E645C4047%7D"><span style="COLOR: #e46b0c">MarketWatch</span></a><br><br><br><br><br></div></div><br/><br/>tag : <a href="/tag/글로벌텔리커뮤니케이션" rel="tag">글로벌텔리커뮤니케이션</a>,&nbsp;<a href="/tag/저널리즘" rel="tag">저널리즘</a>,&nbsp;<a href="/tag/미디어" rel="tag">미디어</a>,&nbsp;<a href="/tag/인터넷" rel="tag">인터넷</a>			 ]]> 
		</description>
		<category>journalism</category>
		<category>글로벌텔리커뮤니케이션</category>
		<category>저널리즘</category>
		<category>미디어</category>
		<category>인터넷</category>

		<comments>http://jovian88.egloos.com/1174068#comments</comments>
		<pubDate>Mon, 24 Nov 2008 17:09:31 GMT</pubDate>
		<dc:creator>jovian</dc:creator>
	</item>
	<item>
		<title><![CDATA[ Europeans are increasingly turning to the Internet ]]> </title>
		<link>http://jovian88.egloos.com/1168358</link>
		<guid>http://jovian88.egloos.com/1168358</guid>
		<description>
			<![CDATA[ 
  <h1 class="asset-name"><span class="posted"><span style="COLOR: #565454"><span class="posted"><span style="COLOR: #565454"><a href="http://www.editorsweblog.org/2008/11/europe_new_data_reports_that_55_of_inter.php"><span style="FONT-SIZE: 100%; COLOR: #ffcc00; FONT-FAMILY: Verdana"><strong>Europe: New data report that <br><br>55% of internet users <br><br>go online everyday</strong></span></h1><div class="date"><div style="TEXT-ALIGN: right"><div style="TEXT-ALIGN: left"><br><br></a>Posted by</span></span> <a href="http://www.editorsweblog.org/lauren-drablier/"><span style="COLOR: #e46b0c">Lauren Drablier</span></a> on November 21, 2008 at 12:57 PM</div></div></span></span></div><div class="entry_content clearfix"><div class="entry_body"><br><br>&nbsp; The <b>European Interactive Advertising Association</b> (EIAA) released a study showing that Europeans are increasingly turning to the Internet.&nbsp; Usage is increasing both for leisure pursuits and a means to manage their daily lifestyles.<br><br>55% of the 178 million European Internet users go online everyday and 51% go online on the weekends.&nbsp; In addition, it is the 25-34 year -olds that are driving recent growth.&nbsp; The study also highlights the top ten activities people do online; here are the top five:<br></div><div class="asset-more" id="more"><ol><li>73% Keep in touch with friends / relatives <li>54% Book holidays / travel arrangements <li>51% Choose better products or services <li>46% Manage finances <li>42% Access health information<br></li></ol>The Internet also holds a power over consumers, for example, according to the survey when Europeans consider purchasing a product, they value the "websites of well-known brands, online customer and expert reviews."<br><br>According to <b>Michael Kleindl</b>, Chairman of the <b>EIAA </b>and Managing Partner of <b>Valkiria Network</b>, "the growing accessibility of the internet and its adaptability and potential to develop in line with changing consumer wants and needs has been a key driver of growth in recent years."<br><br><br>&nbsp;&nbsp;아래 포스트에 이어서 인터넷의 영향력의 확장에 대한 유럽의 사례~<br>인터넷 user의 증가가 가져오는 인터넷의 영향력이 consumer들에까지도 큰 영향력(power over consumer)을 미친다는..<br><br><br></div></div><br/><br/>tag : <a href="/tag/글로벌텔리커뮤니케이션" rel="tag">글로벌텔리커뮤니케이션</a>,&nbsp;<a href="/tag/저널리즘" rel="tag">저널리즘</a>,&nbsp;<a href="/tag/미디어" rel="tag">미디어</a>,&nbsp;<a href="/tag/인터넷" rel="tag">인터넷</a>			 ]]> 
		</description>
		<category>journalism</category>
		<category>글로벌텔리커뮤니케이션</category>
		<category>저널리즘</category>
		<category>미디어</category>
		<category>인터넷</category>

		<comments>http://jovian88.egloos.com/1168358#comments</comments>
		<pubDate>Sun, 23 Nov 2008 15:49:43 GMT</pubDate>
		<dc:creator>jovian</dc:creator>
	</item>
	<item>
		<title><![CDATA[ Bloggers Push Past the Old Media's Gatekeepers ]]> </title>
		<link>http://jovian88.egloos.com/1126145</link>
		<guid>http://jovian88.egloos.com/1126145</guid>
		<description>
			<![CDATA[ 
  <a href="http://nieman.harvard.edu/reportsitem.aspx?id=100023"><p><span style="FONT-SIZE: 170%; COLOR: #ffcc33; FONT-FAMILY: Verdana"><strong><span style="FONT-SIZE: 170%">Bloggers <br><br>Push Past the Old Media's<br><br>Gatekeepers</span></strong></span><span style="FONT-SIZE: 130%; FONT-FAMILY: Verdana"><span style="FONT-SIZE: 130%"><span style="FONT-SIZE: 130%"><span style="FONT-SIZE: 100%"><span style="FONT-SIZE: 100%"><br></span></span></span></span></span></p><p><br><br>&nbsp;</p><p></a><strong><span style="FONT-SIZE: 130%; FONT-FAMILY: Verdana">Meshing Old with New</span></strong><br><span style="FONT-FAMILY: Verdana"><br>Fortunately, this is not an either-or paradigm where the consumer's choice of information is relegated to the <strong><span style="COLOR: #ff0000">"old" media with its limitations or to the "new" media with its many flaws</span>.</strong> The blogosphere is increasingly populated by writers and readers who not only represent more mainstream — as opposed to extreme — opinions but who also subscribe to the values of traditional journalism.<br>Bai, who has specialized in the new media's impact on campaigns, likens the blogosphere to a teenager who is fast maturing as he approaches adulthood. As recently as 2003, Bai has said that online conversations were shaped by "early adapters, and they tended to come from the outer edges of society." Little wonder that the opinions batted about in the blogosphere of that time reflected the youthful exuberance of the bloggers.</span></p><p><span style="FONT-FAMILY: Verdana">But by the end of 2005 a survey by the Pew Internet &amp; American Life Project found that 60-something Americans went online to get their news in roughly the same percentages as those Americans between 21 and 40 years of age, the generation of their children. <strong><span style="COLOR: #ff0000">"In 2008 you have everybody on the Web," Bai says.</span></strong> "They've changed the nature of the Internet community. It has become more diverse, more representative of more constituencies. And the more mainstream the technology becomes, the more mainstream will be the sensibilities of those who use it."</span></p><p><span style="FONT-FAMILY: Verdana">Another factor is at work driving Internet news toward the centerline: "Old media" is rapidly occupying this new media's space and soaking up much of the audience. The news reports of newspapers, television networks, National Public Radio, local television and local radio stations, and other traditional producers are expanding on the Web, even as their historic operations have cut back. Between 2005 and 2006, the online audience for newspaper sites rocketed upward by 37 percent. And in a hopeful sign for these traditional media, 29 percent of the under-40 year olds<strong><span style="COLOR: #ff0000">visit newspaper sites "regularly."</span></strong><br>Most of these old media sites also host blogs written by their staffers, which provide counterweight — and maybe role models — to the more extreme bloggers. In a typical week during the run-up to the 2008 presidential primary season, the number of visitors to The New York Times's political coverage and its blog, The Caucus, far outnumbered the hits on ultraliberal Daily Kos or the conservative RedState.com. Even the pioneering Drudge Report, which has evolved into an aggregator of story links from being a source of sensational scoops, devotes the vast majority of its space to mainstream newspaper and broadcast coverage barely distinguishable from Google News.</span></p><p><span style="FONT-FAMILY: Verdana">Some see this convergence of old and new media as a win for both sides. Rosen, one of the early advocates of Web-based journalism, is among them. <strong><span style="COLOR: #ff0000">"The rise of blogs does not equal the death of professional journalism. The media world is not a zero-sum game," Rosen says. "Increasingly, in fact, the Internet is turning it into a symbiotic ecosystem — in which the different parts feed off one another and the whole thing grows."</span></strong><br><br><br><br><br>&nbsp; 고등학생때만 해도 "입시열"에 의해서 컴퓨터 할 시간이 얼마없었다. 그러다 보니 필요한 책은&nbsp;구입하거나 도서관에서 빌려서 보고, 뉴스는 TV또는 신문에서 접했다. 그 당시 나에겐 그것이 보편적이었고 당연한 일이었다.<br>그러나 대학생이 되고나서 하루에 3시간 이상 컴퓨터와 씨름하는 생활을 하다보니, 뉴스들은 인터넷 포털사이트의 뉴스를 통해 접하고 책도 필요한 논문을 인터넷에서 찾아보게 되었다. 그러면서 손으로 넘기면서 책을 보는 시간이 줄었고, 신문도 거의 보지 않게 되었다. <br>&nbsp; 이렇게 내 생활이 변화했지만, 나는 이러한 뉴미디어가 갖는 영향력을 실감하진 못했다. old media인 신문이나 TV, 라디오는 사람들에게 보편적으로 인정받는 미디어 매체이고 뉴스와 정보에 있어서 신뢰를 받지만, 뉴미디어는 신매체이다보니 사람들의 관심을 끌기 위해 가십거리를 뉴스메인으로 내세우고, 뉴스와 정보도 정교하게 가다듬어 있지 않은 것을 많이 접해서 보편적으로 뉴미디어에 대한 사람들의 신뢰가 없다고 생각했다. 그러나 우리가 그렇게 생각을 하고는 있지만, 실제로 우리가 뉴미디어를 사용하는 정도는 올드매체에 비해 훨씬 빈도가 높다. 윗 글에서 언급된&nbsp; <span style="COLOR: #ff0000"><strong>"In 2008 you have everybody on the Web," <span style="COLOR: #ff0000">visit newspaper sites "regularly." </span></strong></span>만 보아도 이미 뉴미디어를 통해 정보를 얻는 것은 일상적인 일이 되어버렸다는 것을 알 수 있다.&nbsp;그렇다면 우리가 생각했던 것처럼 뉴미디어의 환경이 그렇게 허술할까?<br><span style="COLOR: #ff0000"><strong>"The rise of blogs does not equal the death of professional journalism. The media world is not a zero-sum game," Rosen says. "Increasingly, in fact, the Internet is turning it into a symbiotic ecosystem — in which the different parts feed off one another and the whole thing grows."<br></strong></span><br><br><br>&nbsp;</span></p><br/><br/>tag : <a href="/tag/글로벌텔리커뮤니케이션" rel="tag">글로벌텔리커뮤니케이션</a>,&nbsp;<a href="/tag/저널리즘" rel="tag">저널리즘</a>,&nbsp;<a href="/tag/미디어" rel="tag">미디어</a>,&nbsp;<a href="/tag/블로그" rel="tag">블로그</a>			 ]]> 
		</description>
		<category>journalism</category>
		<category>글로벌텔리커뮤니케이션</category>
		<category>저널리즘</category>
		<category>미디어</category>
		<category>블로그</category>

		<comments>http://jovian88.egloos.com/1126145#comments</comments>
		<pubDate>Tue, 18 Nov 2008 18:00:56 GMT</pubDate>
		<dc:creator>jovian</dc:creator>
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	<item>
		<title><![CDATA[ Global Network Initiative, for protecting a human rights ]]> </title>
		<link>http://jovian88.egloos.com/1028611</link>
		<guid>http://jovian88.egloos.com/1028611</guid>
		<description>
			<![CDATA[ 
  <span style="COLOR: #005689"><span style="COLOR: #005689"><div style="TEXT-ALIGN: right"><span style="COLOR: #005689"><div style="TEXT-ALIGN: left"><span style="COLOR: #005689"></span></div><div style="TEXT-ALIGN: left"><span style="COLOR: #005689"></span></div><div style="TEXT-ALIGN: left"><span style="COLOR: #005689"></span></div><div style="TEXT-ALIGN: left"><span style="COLOR: #005689"></span></div><div style="TEXT-ALIGN: left"><span style="COLOR: #005689"></span></div><div style="TEXT-ALIGN: left"><span style="COLOR: #005689"></span></div><div style="TEXT-ALIGN: left"><span style="COLOR: #005689"></span></div><div style="TEXT-ALIGN: left"><span style="COLOR: #005689"></span></div><span style="FONT-SIZE: 170%; FONT-FAMILY: Verdana"><div style="TEXT-ALIGN: left"><span style="COLOR: #005689"><strong><a href="http://www.guardian.co.uk/technology/2008/oct/29/censorship-global-network-initiative"><div style="TEXT-ALIGN: left"><span style="COLOR: #005689"><strong><span style="FONT-SIZE: 170%; COLOR: #000000"><span style="COLOR: #ff0000">Microsoft, Google and Yahoo <br><br>pledge to protect internet <br><br>freedoms around world</span></span></strong></span></div></a></strong></span></div></span><div style="TEXT-ALIGN: left"><strong>&nbsp;<br></strong></div><span style="COLOR: #005689"><div style="TEXT-ALIGN: left"><span style="COLOR: #005689"><a href="http://www.guardian.co.uk/profile/bobbiejohnson" name="&amp;lid={contentTypeByline}{Bobbie Johnson}&amp;lpos={contentTypeByline}{1}"><span style="COLOR: #005689"></span></a><a href="http://www.guardian.co.uk/profile/bobbiejohnson" name="&amp;lid={contentTypeByline}{Bobbie Johnson}&amp;lpos={contentTypeByline}{1}"></span></div></span></a></span></div></span><span style="COLOR: #005689"><div style="TEXT-ALIGN: right"><a href="http://www.guardian.co.uk/" name="&amp;lid={contentTypeByline}{guardian.co.uk}&amp;lpos={contentTypeByline}{2}"></div></a></span><a href="http://www.guardian.co.uk/" name="&amp;lid={contentTypeByline}{guardian.co.uk}&amp;lpos={contentTypeByline}{2}"></a><div style="TEXT-ALIGN: right"><strong><span style="COLOR: #000000">Bobbie Johnson, technology correspondent<br>guardian.co.uk,<br>Wednesday October 29 2008 12.25 GMT</span></strong><a href="http://www.guardian.co.uk/profile/bobbiejohnson" name="&amp;lid={contentTypeByline}{Bobbie Johnson}&amp;lpos={contentTypeByline}{1}"></div><ul class="article-attributes"></ul></a></span><a href="http://www.guardian.co.uk/profile/bobbiejohnson" name="&amp;lid={contentTypeByline}{Bobbie Johnson}&amp;lpos={contentTypeByline}{1}"><ul class="article-attributes"></a></ul><div id="article-wrapper"><div class="image"><img height="276" alt="Jerry Yang, Yahoo founder" src="http://static.guim.co.uk/sys-images/Technology/Pix/pictures/2007/11/14/jerryyang-getty-1.jpg" width="460"><br><span style="COLOR: #330000">&nbsp;↑ Yahoo founder Jerry Yang and Gao Qin Sheng, the mother of a journalist imprisoned as a result of Yahoo's cooperation with the Chinese government in 2004. Yang now says he wants to ensure the firm's actions match its values. <br>Photograph: Getty</span></div><p><br>&nbsp; In recent years technology giants Microsoft, Yahoo and Google have been widely criticised for their business practices in repressive countries such as China. But yesterday the trio tackled their critics by joining a new scheme to help protect <a href="http://www.guardian.co.uk/technology/censorship"><span style="COLOR: #005689">the freedoms of internet users</span></a> around the world. </p><p><a href="http://www.globalnetworkinitiative.org/"><span style="COLOR: #005689">The Global Network Initiative</span></a>, a new human rights coalition, says it is working to help companies stand up to authoritarian governments in countries such as China, Vietnam, Syria, Burma and Iran.</p><p>As well as the triumvirate of hi-tech companies, the group is also being backed by a wide range of campaigners and academic organisations, including <a href="http://www.hrw.org/"><span style="COLOR: #005689">Human Rights Watch</span></a> and the <a href="http://www.eff.org/"><span style="COLOR: #005689">Electronic Frontier Foundation</span></a>. The initiative aims to "protect and advance user rights to freedom of expression and privacy".</p><p>The initiative's backers said it is more important than ever for technology companies to understand their role in protecting users around the world. "The number of states actively seeking to censor online content and access personal information is growing," said <a href="http://cyber.law.harvard.edu/people/cmaclay"><span style="COLOR: #005689">Colin Maclay of the Berkman Center for Internet &amp; Society at Harvard Law School</span></a>, one of the initiative's signatories. </p><p>"A strong code of conduct for companies embodies the most promising approach to dilemmas that neither national law nor international regulation can effectively resolve at this time."</p><p>The companies joining the initiative have agreed to follow a list of principles, including a commitment to consider fighting unwarranted government demands in the courts.</p><div style="TEXT-ALIGN: center">…(중략)…</div><p>The coalition also represents a truce between campaign groups and technology industry leaders, which have had testy relationships in the past. Human Rights Watch, in particular, had accused companies of having attitudes that were "arbitrary, opaque and unaccountable", and argued that technology corporations should be among the last to succumb to government demands.</p><p>"It was ironic that companies whose existence depends on freedom of information and expression have taken on the role of censor," said the group in 2006.<br><br><br>&nbsp; 전 세계로의 사업확장, 고차원 수준의 미디어 기술의 발달만 꾀하던 거대 인터넷 미디어 그룹들이, 그 보다 인터넷user들의 인권보호가 먼저라며 입을 모아 Global Network Initiative(이하 GNI)를&nbsp;만들었다.&nbsp;GNI는 그 목표에서 "protect and advance user rights to freedom of expression and privacy".라고 밝히고 있듯이 인터넷 사용자, 즉 user의 자유와 사생활을 보호해주고 향상시키는 것을 목적으로 한다. <br>&nbsp; 이들이 연합을 맺은 까닭은 무엇일까? 그것은 국가마다 인터넷 공간에 대한 명확한 규정이 없으며, 각기 다르기 때문에 인터넷 공간 상의 인권 침해 및 사생활 침해에 관해 무엇인가 공통된 규정과 제재, 교육이 필요했기 때문이다. 이를 위해 거대 포털 미디어 그룹인 야후, 구글, 마이크로소프트사가 연합으로 뭉친 것이다. <br>&nbsp; 인터넷 공간이 매우 자유롭다 보니 자유가 방종이 되어 사생활 침해를 포함한 인권침해의 장소로 변질되고 있다. 이렇게 변질된 인터넷 공간에서의 인권침해는 단순히 인터넷 공간 상에서 끝나는 것이라, 현실 생활에 까지 영향을 미친다. 더 이상 인터넷 공간이 변질 되지 않기 위해선 더 강한 제재와 규정이 필요하다. 그 의미에서 세 개의 거대 그룹의 연합은 좋은 시도로 보인다. <br><br><br><br><br></p></div><br/><br/>tag : <a href="/tag/글로벌텔리커뮤니케이션" rel="tag">글로벌텔리커뮤니케이션</a>,&nbsp;<a href="/tag/저널리즘" rel="tag">저널리즘</a>,&nbsp;<a href="/tag/미디어" rel="tag">미디어</a>,&nbsp;<a href="/tag/인권" rel="tag">인권</a>			 ]]> 
		</description>
		<category>journalism</category>
		<category>글로벌텔리커뮤니케이션</category>
		<category>저널리즘</category>
		<category>미디어</category>
		<category>인권</category>

		<comments>http://jovian88.egloos.com/1028611#comments</comments>
		<pubDate>Wed, 29 Oct 2008 17:37:22 GMT</pubDate>
		<dc:creator>jovian</dc:creator>
	</item>
	<item>
		<title><![CDATA[ BlogHer: breaking the glass ceiling! ]]> </title>
		<link>http://jovian88.egloos.com/1023516</link>
		<guid>http://jovian88.egloos.com/1023516</guid>
		<description>
			<![CDATA[ 
  <strong><span style="FONT-SIZE: 170%"><a href="http://www.editorsweblog.org/web_20/2008/07/us_blogher_conference_brings_together_fe.php"><p><strong><span style="FONT-SIZE: 170%"><span style="FONT-SIZE: 100%"><span style="FONT-FAMILY: Verdana">US: BlogHer conference brings <br><br>together female bloggers, <br><br>breaking the glass ceiling</span></span></span></strong></p><p><span style="FONT-FAMILY: Verdana"></span></a></p></span><p></strong>&nbsp;</p><div style="TEXT-ALIGN: right">Posted by Sarah Schewe on July 28, 2008 at 9:55 AM</div><p><img class="image_left" border="0" onmouseover="this.style.cursor='pointer'" alt="" src="http://pds12.egloos.com/pds/200810/29/41/f0066541_490735c4e8f37.jpg" width="385" height="38" onclick="Control.Modal.openDialog(this, event, 'http://pds12.egloos.com/pds/200810/29/41/f0066541_490735c4e8f37.jpg');" align="left" /><br><br>← <a href="http://www.blogher.com/">www.blogher.com</a><br><br>&nbsp; Do women face a glass ceiling in the blogosphere? Organizers and attendees of BlogHer, the three-year-old conference attended by more than a thousand female bloggers, think so.</p><p>Last year, a study co-authored by BlogHer and Compass Partners found that 36 million women (about 11 percent of all US women) participate in the blogosphere each week, and 15 million of them have their own blogs. </p><p>Yet, when Techcult, a technology Web site, ranked its top 100 Web celebrities, only 11 of them were women. And last year, Forbes.com created a similar list, naming just 3 women on its list of 25.</p><p>"It's disheartening and frustrating," said Allison Blass, a BlogHer attendee whose personal blog at <a href="http://www.lemonade-life.com/">www.lemonade-life.com</a> is about living with Type 1 diabetes.</p><p>Created in 2005 to help female bloggers gain exposure, this year's San Francisco event "has since evolved into a corporate-sponsored Oprah-inflected version of a '60s consciousness-raising group," reported the New York Times.</p><p>"These days, there is money to be made, fame to be earned and influence to be gained," reports NYT. "And though women and men are creating blogs in roughly equal numbers, many women at the conference... belie(ve) that they are not taken as seriously as their male counterparts... Nor, they said, were they making much money, even though corporations seem to be making money from them."</p><p>The conference hosted seminars like "How to Take Names and Be Taken Seriously as a Political Blogger," where many women said that their male colleagues and major media groups undercut them, and linked to them less often.</p><p>Megan McArdle, who blogs for the Atlantic monthly about economic issues, did no attend the conference, but noted "Women get dismissed in ways that men don't." "(McArdle) added that women are taught not to be aggressive and analytical in the way that the political blogosphere demands, and are more likely to receive blog comments on how they look, rather than what they say," reported NYT. </p><p>Confronting the issue head on, and encouraging those women fighting the tide, Enkay recently created the first Top 100 Female Bloggers list and NxE created a 50 most influential female bloggers list, earlier this month.<br><br><br>&nbsp; 현대 사회에서도 동서양을 막론하고 남녀성차별이 여전히 존재한다. 여성들을 막는 투명한 유리천장.<br>사실 이 유리천장은 얼마나 견고한지, 여성들에게 좌절을 안겨주기 일쑤다.<br>정치, 사회, 문화 등 여러 곳들이 여전히 젠더화되어있다. 아직도 여성이라는 이유 하나만으로 사회진출에 한계를 느끼고, 주장에 한계를 느끼고, 진출분야에 한계를 느끼고, 승진에 한계를 느낀다.<br>현재 여성과 정치라는 수업을 듣고 있는데, 이 수업을 듣다보면 급진페미니스트는 절대 아니지만 정말 열받는다.<br>우리 사회는 아직도 여성들을 정치인이나, 언론인, 학생, 회사원 등으로 평가하기 이전에 "여성성"이라는 겉모습을 통해 평가된다. 남성과 여성이 다를게 없는데, 사실 능력으로 치자면(매년 고시 합격률을 봐라) 여성의 능력은 남성보다 뛰어나면 뛰어나지 모자라지 않다. 그런데도 오랜 세월동안 하나의 문화나 체제처럼 굳어진 가부장적 남성우월주의는 우리 사회의 깊은 곳에 깔려있는 무시 못할 걸림돌로 작용한다.&nbsp;<br>&nbsp;<br>&nbsp;여기 유리천장을 깨기 위해 모인&nbsp;여성블로거들이 있다. 웹상에서의 여성블로거들의 모임인 blogher.com. 컨퍼런스도 개최하고 사이트에 여러가지 글을 포스팅한다. 유명 블로거의 글은 신문사가 신문에 기고할 정도로 그 영향력이 크다. 또한 블로그에 올린 글들은 누구나 접근이 가능하고 쉬울 뿐만 아니라, 쉽게 이슈화 될 수 있고, 쉽게 피드백 되어 의견을 공유할 수 있다. blogher는 이런 점들을 이용하여 여성들이 사회적 편견과 부딪쳐 싸울 수 있는 목소리를 내기 위한 장소이다.<br><br><br>+&nbsp;여성블로거에 대한 또 다른 기사: <a href="http://nytimes.com/2008/07/27/fashion/27blogher.html">Blogging's Glass Ceiling&nbsp;</a><br><br>+ 여성블로거들의 재밌는 이야기<br><br>&nbsp;&nbsp; Lady Blogger Profile #1: <a href="http://www.chronicbabe.com/articles/428/">DiabetesMine&nbsp;</a><br>&nbsp;&nbsp;&nbsp;<br>&nbsp;&nbsp; Lady Blogger Profile #2: <a href="http://www.chronicbabe.com/articles/368/">MooglesThougts&nbsp;<br></a><br>&nbsp;&nbsp; Lady Blogger #3: <a href="http://www.chronicbabe.com/articles/426/">DiabetesTeenTalk.com<br><br></a>&nbsp;&nbsp; Lady Blogger #4: <a href="http://www.chronicbabe.com/articles/427/">The Daily Headache&nbsp;</a>&nbsp;<br><br>&nbsp;&nbsp; Lady Blogger #5: <a href="http://www.chronicbabe.com/articles/307/">Managing the Sweetness Within</a><br><br><br></p><br/><br/>tag : <a href="/tag/글로벌텔리커뮤니케이션" rel="tag">글로벌텔리커뮤니케이션</a>,&nbsp;<a href="/tag/저널리즘" rel="tag">저널리즘</a>,&nbsp;<a href="/tag/미디어" rel="tag">미디어</a>,&nbsp;<a href="/tag/citizenjounalism" rel="tag">citizenjounalism</a>,&nbsp;<a href="/tag/여성" rel="tag">여성</a>,&nbsp;<a href="/tag/여성블로거" rel="tag">여성블로거</a>			 ]]> 
		</description>
		<category>journalism</category>
		<category>글로벌텔리커뮤니케이션</category>
		<category>저널리즘</category>
		<category>미디어</category>
		<category>citizenjounalism</category>
		<category>여성</category>
		<category>여성블로거</category>

		<comments>http://jovian88.egloos.com/1023516#comments</comments>
		<pubDate>Tue, 28 Oct 2008 16:16:12 GMT</pubDate>
		<dc:creator>jovian</dc:creator>
	</item>
	<item>
		<title><![CDATA[ How do bloggers make money? ]]> </title>
		<link>http://jovian88.egloos.com/924105</link>
		<guid>http://jovian88.egloos.com/924105</guid>
		<description>
			<![CDATA[ 
  <a href="http://www.slate.com/id/2201325/"><span style="FONT-FAMILY: Verdana"><span style="FONT-SIZE: 170%"><span style="FONT-SIZE: 210%; FONT-FAMILY: Arial Black">Blogging for Dollars </span><br></span></span><span class="h1_subhead"><span style="FONT-SIZE: 100%"><br></span></span></a><span style="FONT-SIZE: 100%"><span style="COLOR: #660033"><span style="FONT-FAMILY: Georgia"><span class="byline"><span style="FONT-SIZE: 100%"><span style="COLOR: #660033"><span style="FONT-FAMILY: Georgia"><span class="byline"><div style="TEXT-ALIGN: right"><span style="FONT-SIZE: 100%"><span style="COLOR: #660033"><span class="byline"><span style="FONT-SIZE: 100%"><span style="COLOR: #660033; FONT-FAMILY: '굴림','Gulim'"><span class="byline">By Michael Agger</span></span></span></span></span></span></div></span><div style="TEXT-ALIGN: right"><span style="FONT-SIZE: 100%"><span class="dateline"><span style="COLOR: #666666"><span style="FONT-FAMILY: '굴림','Gulim'">Posted Wednesday, Oct. 1, 2008, at 6:28 PM ET</span><br></span><div style="TEXT-ALIGN: left"></span></div></span><div style="TEXT-ALIGN: left"></div></div></span><div style="TEXT-ALIGN: right"><div style="TEXT-ALIGN: left"></div></div></span><div style="TEXT-ALIGN: right"><div style="TEXT-ALIGN: left"></div></div></span><div style="TEXT-ALIGN: right"><div style="TEXT-ALIGN: left"></span></div></div></span><div style="TEXT-ALIGN: right"><div style="TEXT-ALIGN: left"></div></div></span><div style="TEXT-ALIGN: right"><div style="TEXT-ALIGN: left"></div></div></span><div style="TEXT-ALIGN: right"><div style="TEXT-ALIGN: left"><img style="WIDTH: 191px; HEIGHT: 129px" height="335" alt="" src="http://img.slate.com/media/1/123125/122983/2180561/2201324/081001_BROWSER_laptopEX.jpg" width="508"><span style="FONT-SIZE: 210%; FONT-FAMILY: Times New Roman">&nbsp;</span><span style="FONT-SIZE: 100%"><em><span style="FONT-SIZE: 100%"><span style="FONT-FAMILY: Verdana">Professional bloggers face pressure to </span><span style="COLOR: #ffffff; FONT-FAMILY: Verdana; BACKGROUND-COLOR: #ff0000"></span></span></em></span><span style="BACKGROUND-COLOR: #ff0000"><span style="COLOR: #ffffff"><span style="FONT-FAMILY: Verdana"><span style="FONT-SIZE: 100%"><em><u><span style="FONT-SIZE: 100%">produce quantity over quality</span><br></u></em></span><span style="COLOR: #000000; BACKGROUND-COLOR: #ffffff"><br><p><span style="FONT-FAMILY: '돋움','Dotum'">&nbsp; Last week, the blog search engine </span><a href="http://www.technorati.com/" target="_blank"><span style="FONT-FAMILY: '돋움','Dotum'">Technorati</span></a><span style="FONT-FAMILY: '돋움','Dotum'">released its 2008 </span><a href="http://www.technorati.com/blogging/state-of-the-blogosphere/" target="_blank"><span style="FONT-FAMILY: '돋움','Dotum'">State of the Blogosphere</span></a><span style="FONT-FAMILY: '돋움','Dotum'">report with the slightly menacing promise to "deliver even deeper insights into the blogging mind." Bloggers create 900,000 blog posts a day worldwide, and some of them are actually making money. Blogs with 100,000 or more unique visitors a month earn an average of $75,000 annually—though that figure is skewed by the small percentage of blogs that make more than $200,000 a year. The estimates from a 2007&nbsp;</span><a href="http://www.businessweek.com/smallbiz/content/jul2007/sb20070713_202390.htm" target="_blank"><span style="FONT-FAMILY: '돋움','Dotum'"><em>Business Week </em>article</span></a><span style="FONT-FAMILY: '돋움','Dotum'">are older but juicier: The&nbsp;</span><a href="http://icanhascheezburger.com/" target="_blank"><span style="FONT-FAMILY: '돋움','Dotum'">LOLcat empire</span></a><span style="FONT-FAMILY: '돋움','Dotum'">rakes in $5,600 per month; </span><a href="http://www.overheardinnewyork.com/" target="_blank"><span style="FONT-FAMILY: '돋움','Dotum'">Overheard in New York</span></a><span style="FONT-FAMILY: '돋움','Dotum'">gets $8,100 per month; and </span><a href="http://www.perezhilton.com/" target="_blank"><span style="FONT-FAMILY: '돋움','Dotum'">Perez Hilton</span></a><span style="FONT-FAMILY: '돋움','Dotum'">, gossip king, scoops up $111,000 per month.</span></p><p><span style="FONT-FAMILY: '돋움','Dotum'">With this kind of cash sloshing around, one wonders: What does it take to live the dream—to write what I know, and then watch the money flow?<br><div style="TEXT-ALIGN: center">(중략)<br></span><span style="FONT-SIZE: 100%; COLOR: #000000; FONT-FAMILY: '돋움','Dotum'"><br></div><p></p><p>&nbsp; The bloggers at the vanguard of the post-quality-vs.-post-quantity debate are those who work for Nick Denton's Gawker media. This year, Denton <a href="http://valleywag.com/339271/denton-to-pay-bloggers-based-on-traffic" target="_blank"><span style="COLOR: #0066cc">introduced a new pay system</span></a> that gave his bloggers a base salary and also paid them a quarterly bonus based upon the amount of page views their items receive. Or to oversimplify, they were being paid by popularity. (To follow the complicated ins and outs of the "blogonomics" of the Gawker pay structure, read <a href="http://www.portfolio.com/views/blogs/market-movers/2008/04/04/blogonomics-valleywag-pay-slashed" target="_blank"><span style="COLOR: #0066cc">Felix Salmon's <em>Portfolio </em>blog</span></a>.) The memo explains the decision as an effort to reward and encourage more original, scoopy items, but, as Denton's writers and ex-writers quickly pointed out, there's not an obvious correlation between quality and page views. Despite a few exceptions, such as the <a href="http://gawker.com/5002269/the-cruise-indoctrination-video-scientology-tried-to-suppress" target="_blank"><span style="COLOR: #0066cc">Tom Cruise Scientology video</span></a>, no one can predict a <a href="http://failblog.org/" target="_blank"><span style="COLOR: #0066cc">Web hit</span></a>.&nbsp;<br><br><br>&nbsp; 해외 유명블로거들의 블로그를 돌아다녀보면&nbsp;마치 하나의 포털사이트처럼 블로그 구성이 체계화되어 있다는 것을 느낀다.<br>그들 블로그에서 얻을 수 있는 유익한 정보들과 블로거의 다양한 시점으로 재구성한 생산물들은 왜 이 블로거가 유명해졌는지를 입증해준다.&nbsp;이에&nbsp;더해, 하나 더&nbsp;블로거의 유명세를 입증해주는&nbsp;것이 있다.&nbsp;바로 블로그에 붙어있는 광고들이다.<br>블로거가 유명해지고 블로그에 많은 사람들이 찾아올수록 블로그에&nbsp;있는 광고들의 숫자는&nbsp;늘어난다. 블로거들은 이 광고수입으로 블로그를 하면서 make money를 할 수&nbsp;있는 것이다.&nbsp;<br><br>&nbsp; 그러나&nbsp;유명세를 통해 광고를 얻으면서, 블로거들은 심리적&nbsp;압박감에 사로잡히게 된다. 그도 그럴것이 광고주들은 블로그에 얼마나 많은 수의 사람들이 드나드는 지에 따라 광고 여부를 결정할 것이고,&nbsp;이를 위해 블로거는 많은 수의 사람들이 정기적으로 자신의 블로그에 접속하도록 해야하는데,&nbsp;이것은 결국 블로그에 포스팅되는 글의 quality와 quantity에 달려있기 때문이다.<br>따라서 블로그에 포스팅 되는 글들의 질과 양을 모두 충족하기 위해선 블로거들의 엄청난 시간이 요구될 것이고 또한 엄청난 심리적 압박을 느낄 것이다.<br><br>&nbsp; 블로거라고 말하긴 우습지만 나도 블로그에 글을 포스팅하면서 약간의 심리적 불안감(?)을 느낀다. 블로그에 글을 쓸때면 왠지모르게 말이 길어지고, 문장이 뒤틀리고... 약간 쑥쓰럽고...<br>나도 이런데 유명블로거들은 글 하나하나 올릴때마다 얼마나 고민스러울까 생각하면 진짜 블로깅도 매우 힘든 작업이란걸 느낀다. .......^^;<br><br><br><br><br><br><br></span></span></span></span></span></p></div></div><br/><br/>tag : <a href="/tag/글로벌텔리커뮤니케이션" rel="tag">글로벌텔리커뮤니케이션</a>,&nbsp;<a href="/tag/미디어" rel="tag">미디어</a>,&nbsp;<a href="/tag/저널리즘" rel="tag">저널리즘</a>,&nbsp;<a href="/tag/블로그" rel="tag">블로그</a>,&nbsp;<a href="/tag/블로거" rel="tag">블로거</a>			 ]]> 
		</description>
		<category>journalism</category>
		<category>글로벌텔리커뮤니케이션</category>
		<category>미디어</category>
		<category>저널리즘</category>
		<category>블로그</category>
		<category>블로거</category>

		<comments>http://jovian88.egloos.com/924105#comments</comments>
		<pubDate>Tue, 07 Oct 2008 10:31:48 GMT</pubDate>
		<dc:creator>jovian</dc:creator>
	</item>
	<item>
		<title><![CDATA[ New citizen journalism: Demotix ]]> </title>
		<link>http://jovian88.egloos.com/896417</link>
		<guid>http://jovian88.egloos.com/896417</guid>
		<description>
			<![CDATA[ 
  <div class="entry_body"><h1 class="asset-name"><span style="FONT-FAMILY: Verdana"><a href="http://www.editorsweblog.org/web_20/2008/07/new_citizen_journalism_site_demotix.php"><h1 class="asset-name"><span style="FONT-FAMILY: Verdana">New citizen journalism site, </span><span style="FONT-FAMILY: Verdana">Demotix</span> </a><br></span><span style="FONT-SIZE: 100%"><span class="posted"><span style="COLOR: #565454"><span style="FONT-SIZE: 100%"><span class="posted"><span style="COLOR: #565454"><span style="FONT-SIZE: 85%"></h1></span></span></span></span><h1></h1></span></span></span></h1><div class="entry_content clearfix"><div class="entry_body"><b><div style="TEXT-ALIGN: right"><b>&nbsp;&nbsp;<b>Posted by&nbsp;Sarah Schewe on&nbsp;July 30, 2008 at 11:12 AM<br></b></b><a href="http://www.editorsweblog.org/demotix.gif"><img class="mt-image-left" style="FLOAT: left; MARGIN: 0pt 20px 20px 0pt; WIDTH: 324px; HEIGHT: 270px" height="196" alt="demotix.gif" src="http://www.editorsweblog.org/demotix-thumb-300x196.gif" width="300"></a><br>&nbsp; Nicolas Kristof</b>, of the <i>New York Times</i>, <a href="http://kristof.blogs.nytimes.com/2008/07/24/citizen-foreign-correspondence/"><span style="COLOR: #e46b0c">recently posted</span></a> in his<b> On the Ground</b> blog, "Here at The New York Times, we still have all of our foreign bureaus -- partly because our strategy is to compete for readers who seek international news and analysis -- but most newspapers and TV networks have been pulling back. Only four American newspapers now have foreign desks."<br><b><br><a href="http://www.demotix.com/"><span style="COLOR: #e46b0c">Demotix</span></a></b>, a new citizen journalism site, has been launched to fill the gap created when the vast majority of news outlets rely on press releases and wire services.<br><br>The site, somewhat uniquely, is trying to position itself as an <a href="http://www.demotix.com/en/you"><span style="COLOR: #e46b0c">intermediary for photojournalists</span></a>, a source bank where media outlets can select images, buy them (for between $80-$1,600) and the site splits the revenue from the photo with the citizen photographer who uploaded it.<br><br></div><div style="TEXT-ALIGN: right"><div style="TEXT-ALIGN: left">Source: <a href="http://kristof.blogs.nytimes.com/2008/07/24/citizen-foreign-correspondence/"><span style="COLOR: #e46b0c">On the Ground</span></a>, New York Times blog<br></div></div><br><br>&nbsp; 인터넷 시장이 발전하고 인터넷이란&nbsp;공간에서 우리에게 다양한 정보를 제공하는 블로거들이 늘어나면서, 기존의 거대 언론사가 아닌 일반 시민에 의한 정보전달의 장이 커지게 되었다. 일반 시민들에 의해서 만들어진 citizen journalism은 단순 정보뿐만 아니라 그 질과 양의 측면에서 기존 언론사에 비해 뒤지지 않은 뉴스들을 인터넷 저널리즘이 가지고 있는 가장 큰 장점인 신속성을 이용해 제공하고 있다. 이렇게 발전한 citizen journalism은 누구나 쉽게 참여할 수 있다는 접근성에서의 장점과 누구든지 글을 올려 그 글에 대해 바로 토론장을 열 수 있다는 인터넷 공간의 장점을 이용해 나날이 성장해 가고 있다.&nbsp;<br>&nbsp;<br>&nbsp; 우리나라의 대표적인 citizen journalism의 사례는 오마이뉴스다. 오마이뉴스는 기존 언론사보다 오히려 더 신속하게 뉴스를 전달하고 시민들에 의해서 작성되었다는 것에서 친밀감을 주며, 어느 부분에선 기자보다 더 대단한 전문성을 가지고 올라오는 글들도 있다. 그래서 처음 오마이뉴스가 등장했을 때 사람들은 그 신선함에 감탄하며 오마이뉴스를 이용했다. 그러나 지금 오마이뉴스는 처음 등장했을 때에 비해 그 영향력이 감소하고 있는 추세이다. 떠도는 말로 오마이뉴스의 수명이 다했다는 말이 나올 정도다. 그렇다면 이런 citizen journalism이 계속성을 가지고 제대로 운영되기 위해서는 어떻게 해야할까? 그리고 외국에서의 citizen journalism의 장은 어느정도의 크기를 가지고 영향력을 행사하고 있을까?<br><br>&nbsp; 새로운 citizen jounalism site인 Demotix는 기존 언론사의 대다수 보도자료가 통신사에 의지하여 보도되는 사이의 틈을 채우기 위해&nbsp;만들어진 사이트이다. 이 사이트는 독특하게도 업로드된 사진을 판매하여 그 수익금을 사진을 올린 citizen photographer들이 나누어 가지는 체제로 사이트를 운영하고 있다. 이렇듯 여러&nbsp;citizen&nbsp;journalism site에서 생산된 뉴스들과 사진 및 정보들은&nbsp;판매가 될 그 가치가 높다. → <a href="http://www.editorsweblog.org/web_20/2008/07/opinion_bloggers_are_not_just_a_cheap_ne.php">Opinion: bloggers are not&nbsp;just a cheap news source<br></a>그렇기에 citizen journalism이 성장할 수 있었고, 지금도 그 영향력의 크기가 증가하고 있는 것이다. <br>→ <a href="http://www.battleofideas.co.uk/C2B/document_tree/ViewADocument.asp?ID=258&amp;CatID=42">the rise of 'citizen journalism'<a href="http://blog.naver.com/soonchoi?Redirect=Log&amp;logNo=110010082762"><br></a></a></a></a>앞으로 citizen journalism이 기존 언론사가 다루지 못한 다양한 각도로 사건을 보고 생각할 수 있는 인터넷 공론의 장으로 발전할 수 있는 방법은 무엇일까? 오마이뉴스가 사그러들지 않고 다시 되살아나 또는&nbsp;오마이뉴스를 능가하는 새로운 citizen jounalism site가 생겨나&nbsp;우리나라에서도 성숙한 citizen journalism이 꽃피우게 할 수 있는 방법은 무엇일까? 그러기 위해선 전문적인 블로거들의 활동과 이를 뒷받침해 줄 수 있는 제도 등이 생겨나야 하지 않을까 생각해 본다. 물론 시민 저널리스트 자신의 적극적인 활동이 기본이 되지 않는다면 어떤 제도나 특권도 도움이 되지 않을 것이다. 즉, 시민저널리스트들 개개인이 자부심을 갖고 활동하면 우리나라도 시민저널리즘이 새로운 저널리즘의 장으로 부각되는 날이 오지 않을까 싶다.<br><br><br><br></div></div></div><br/><br/>tag : <a href="/tag/글로벌텔리커뮤니케이션" rel="tag">글로벌텔리커뮤니케이션</a>,&nbsp;<a href="/tag/시민저널리즘" rel="tag">시민저널리즘</a>,&nbsp;<a href="/tag/citizenjounalism" rel="tag">citizenjounalism</a>,&nbsp;<a href="/tag/저널리즘" rel="tag">저널리즘</a>			 ]]> 
		</description>
		<category>journalism</category>
		<category>글로벌텔리커뮤니케이션</category>
		<category>시민저널리즘</category>
		<category>citizenjounalism</category>
		<category>저널리즘</category>

		<comments>http://jovian88.egloos.com/896417#comments</comments>
		<pubDate>Wed, 01 Oct 2008 02:06:20 GMT</pubDate>
		<dc:creator>jovian</dc:creator>
	</item>
	<item>
		<title><![CDATA[ Downturn will hit online ad growth ]]> </title>
		<link>http://jovian88.egloos.com/889455</link>
		<guid>http://jovian88.egloos.com/889455</guid>
		<description>
			<![CDATA[ 
  <h1 class="article-no-standfirst" id="heading-alone"><span style="FONT-FAMILY: Sans-Serif"><a href="http://www.guardian.co.uk/media/2008/sep/25/advertising.digitalmedia"><h1 class="article-no-standfirst" id="heading-alone"><span style="FONT-FAMILY: Sans-Serif">Downturn will hit online ad growth, says report<br></span></h1><!-- end article-header --></a></span><strong><span style="COLOR: #005689; FONT-FAMILY: Sans-Serif"></span></strong></h1><div style="DISPLAY: block"><ul class="article-attributes no-pic"><div style="TEXT-ALIGN: right"><li class="publication">Richard Wray, <a href="http://www.guardian.co.uk/" name="&amp;lid={contentTypeByline}{guardian.co.uk}&amp;lpos={contentTypeByline}{2}"><span style="COLOR: #005689; FONT-FAMILY: Sans-Serif">guardian.co.uk</span></a><span style="FONT-FAMILY: Sans-Serif">, </span><li class="date"><span style="FONT-FAMILY: Sans-Serif">Thursday September 25 2008 11:24 BST </span></li></div></ul></div><div id="article-wrapper"><p><span style="FONT-FAMILY: Sans-Serif">The growth in online advertising will dramatically slow this year due to the crisis in the global financial markets and the downturn in the UK economy, according to a report.</span></p><p><span style="FONT-FAMILY: Sans-Serif">Advertisers will shun the display ads which underpin many websites, according to the report, Navigating Choppy Waters, by PricewaterhouseCoopers. </span></p><p><span style="FONT-FAMILY: Sans-Serif">There will still be stronger growth in online advertising than spending on other media, such as television and newspapers, but growth is expected to slow from 38% in 2007 to 20%.</span></p><p><span style="FONT-FAMILY: Sans-Serif">PWC said the slowdown was not caused by advertisers cutting online from their marketing spend, but by advertisers reducing their overall budgets.</span></p><p><span style="FONT-FAMILY: Sans-Serif">Online advertising in Europe is the third largest segment of the market after newspapers/magazines and TV in several countries including the UK. Last year PWC estimated the European online advertising market was worth €11bn (£8.7bn).</span></p><p><p><span style="FONT-FAMILY: Sans-Serif"></span></p><span style="FONT-FAMILY: Sans-Serif"><p></p><div style="TEXT-ALIGN: center"><span style="FONT-FAMILY: Sans-Serif">(...중략...)</span><br><div style="TEXT-ALIGN: left">"In a time of economic uncertainty, advertisers often take a more cautious approach," according to the PWC report. "Consequently, there is an increasing focus on measurable return on investment of online campaigns, shifting some budgets from brand-building related towards direct response spend. This trend is benefiting search."<br></div><br><div style="TEXT-ALIGN: left"><br><br>&nbsp;경기침체로 온라인 광고가 줄고있다고 하지만, 온라인 광고 시장의 크기는&nbsp;엄청나다. 신문과 TV에 이어서 3위로 가장 큰 광고의 시장이라고 하니 온라인 광고 시장이 어느정도의 크기인지 가늠할 수 있을 것 같다. 현재 3위를 달린다 하지만 온라인 광고 시장은 앞으로 UCC, 동영상 등을 이용해 더욱 더 커질 전망이다.<br><br>&nbsp;실제로 광고주들은 신문지면에 실리는 기사보다 포털사이트에 띄우는 배너를 위해 예산을 더 투자한다고 한다.&nbsp; 종종 뉴스에 온라인 광고 대행 업체라고 속여 한 몫 해먹는 사기꾼들이 보도될 정도니 온라인 광고 시장의 크기는 우리가 상상하는 것 이상으로 커가고 있는 것이&nbsp;확실하다.<br><br>&nbsp;이렇게 온라인 광고 시장이 크게 된 원인은 무엇일까? <br>나는 다 우리에게 있다고 생각한다......^^ 무슨말이냐고?<br>우리같은 인터넷세대들이 인터넷을 생활의 한 부분으로 여겨 매일같이 드나들기 때문에 인터넷 이용 인구가 증가하게 되었고, 그에 따라 자연스럽게 온라인 광고의 가치도 커지게 된것이 아닌가..<br>이 말이 온라인 광고 시장에 영향을 미친 확실한 근거는 아니라고 해도 온라인 시장 크기에 어느정도 영향력을 미쳤다는 것을 공감하지 않는가?&nbsp;&nbsp;<br></div><br><br><br><br></span></div></div><br/><br/>tag : <a href="/tag/글로벌텔리커뮤니케이션" rel="tag">글로벌텔리커뮤니케이션</a>,&nbsp;<a href="/tag/저널리즘" rel="tag">저널리즘</a>,&nbsp;<a href="/tag/미디어" rel="tag">미디어</a>,&nbsp;<a href="/tag/온라인광고" rel="tag">온라인광고</a>			 ]]> 
		</description>
		<category>journalism</category>
		<category>글로벌텔리커뮤니케이션</category>
		<category>저널리즘</category>
		<category>미디어</category>
		<category>온라인광고</category>

		<comments>http://jovian88.egloos.com/889455#comments</comments>
		<pubDate>Mon, 29 Sep 2008 10:46:45 GMT</pubDate>
		<dc:creator>jovian</dc:creator>
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	<item>
		<title><![CDATA[ Facing internet address shortage ]]> </title>
		<link>http://jovian88.egloos.com/888892</link>
		<guid>http://jovian88.egloos.com/888892</guid>
		<description>
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  <h1 class="asset-name"><span style="FONT-FAMILY: Sans-Serif"><a href="http://www.editorsweblog.org/multimedia/2008/09/china_facing_internet_address_shortage.php"><h1 class="asset-name"><span style="COLOR: #000000; FONT-FAMILY: Sans-Serif">China: Facing internet address shortage<br></span></h1></a></span><span style="FONT-FAMILY: Sans-Serif"><span class="posted"><span style="COLOR: #565454"><span style="FONT-FAMILY: Sans-Serif"><span style="FONT-SIZE: 85%"><span class="posted"><span style="COLOR: #565454"><div style="TEXT-ALIGN: right"><span style="FONT-FAMILY: Sans-Serif"><span class="posted"><span style="COLOR: #565454"><span style="FONT-FAMILY: Sans-Serif"><span style="FONT-SIZE: 85%"><span style="FONT-SIZE: 85%"><span class="posted"><span style="COLOR: #565454"><br><br><span style="FONT-SIZE: 85%">Posted by</span></span></span><span style="FONT-SIZE: 85%"></span></span></span></span><a href="http://www.editorsweblog.org/katherine-thompson/"><span style="FONT-SIZE: 85%; COLOR: #e46b0c; FONT-FAMILY: Sans-Serif"><span style="FONT-SIZE: 85%"><span style="FONT-SIZE: 85%">Katherine Thompson</span></span></span></a><span style="FONT-SIZE: 85%; FONT-FAMILY: Sans-Serif"><span style="FONT-SIZE: 85%"><span style="FONT-SIZE: 85%">on September 25, 2008 at 10:04 AM</span></span></span></span></span></span></div></span></span></span></span><h1></h1></span></span></span></h1><div class="entry_content clearfix"><div class="entry_body"><span style="FONT-FAMILY: Sans-Serif"><br>In approximately 830 days, China's IPv4 address resource will run out, unless another resource is found. After this point, new Netizens will not be able to gain normal access to the Internet and it will be impossible for network operators to expand their business, according to the <b>China Internet Network Information Center</b> (CNNIC).<br><br>Most of the networks in China use IPv4 addresses, the number of the IPv4 addresses are limited and 80% have been used.<br><br><b>Li Kai</b>, director in charge of the IP business for CNNIC's international department, said that a new IPv6 network address - which is a basic network resource without these limitations - has been developed in America. However, to pursue the Ipv6 solution will involve a lot of time and money on updating their equipment.<br><br>CNNIC has begun reminding operators to apply for the remaining IP addresses as soon as possible, and to prepare for the provision of IPv6 addresses to Netizens.<br><br>Source: </span><a href="http://www.zdnetasia.com/news/internet/0,39044908,62046479,00.htm"><span style="COLOR: #e46b0c; FONT-FAMILY: Sans-Serif">ZDNet Asia</span></a><span style="FONT-FAMILY: Sans-Serif">and </span><span style="COLOR: #e46b0c; FONT-FAMILY: Sans-Serif">EJC Media<br>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<br>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<br></span><br>&nbsp;언제부터인가 우리는 신문기사 대신 인터넷 포털 사이트에서 눈에 띄는 기사를 클릭 한 번으로 읽어내고, 책 더미 속에서 자료를 찾는 대신 인터넷 세상의 수 많은 사이트에서 자료를 찾아내 이용하고 있다. 이렇듯 인터넷이 생활이 된 우리는 당장 인터넷을 못한다면,&nbsp;배고픈 사람처럼 허전하고, 목마른 사람처럼 갈증을 느낄 것이다.<br><br>&nbsp;인터넷 주소는 인터넷 세상에서의 집주소나 마찬가지다. 우리는 인터넷 주소를 통해&nbsp;송수신자를 구분할 수&nbsp;있고, 원하는 정보가 담긴 사이트를 찾아갈 수 있다. 그런데 인터넷 사용인구가 급격으로 증가하고, 우리의 라이프스타일이 인터넷과 함께 변화하면서&nbsp;인터넷 주소가 부족하게 되었다. 현재 우리가 주로 사용하고 있는 인터넷 주소는 IPv4이다.&nbsp;그러나 IPv4의 70%는 미국이 사용하고 있으므로&nbsp;높은 인구밀도로 성장하는 아시아국가들은 IP주소 부족에 더 심각한 문제를 가지고 있다.</div><div class="entry_body">&nbsp;<br>&nbsp;그래서&nbsp;그 해결방안으로&nbsp;등장한 것이 IPv6이다. IPv6는 거의 무한대에 가까운 많은 수의 주소를 제공하므로 인터넷주소의 부족이란 문제를 해결해줄 수있다. 우리나라는 작년부터 정보통신부가 IPv6를 일반인에게 제공했다.<br><br>&nbsp;editorsweblog에 올라온 이 기사는&nbsp;2008년 9월 26일자로 중국은 우리보다 좀 늦게 이 문제의 심각성에 직면했다고 볼 수 있다.IPv6보급의 문제는 단순히 인터넷 주소 문제를 해결한다는 수준에만 미치지 않는다. IPv6의 보급은 국가간 인터넷 권력 무게 중심에 변동을 가져올 수 있다.&nbsp;공업시대에 기술이 국가의 발전과 권력 향상의 핵심요소였듯이, 현재 진행되고 있는&nbsp;유비쿼터스 정보화 시대에서의 국가의 발전과 권력의 핵심적인 권력요소는 인터넷이다. 즉, 인터넷을 얼마나 잘 활용하느냐에 따라 국가&nbsp;권력에도 큰 영향을 미칠 수 있는 것이다.&nbsp;&nbsp;<br><br><br><br><br></div></div><br/><br/>tag : <a href="/tag/글로벌텔리커뮤니케이션" rel="tag">글로벌텔리커뮤니케이션</a>,&nbsp;<a href="/tag/저널리즘" rel="tag">저널리즘</a>,&nbsp;<a href="/tag/인터넷" rel="tag">인터넷</a>,&nbsp;<a href="/tag/인터넷주소" rel="tag">인터넷주소</a>			 ]]> 
		</description>
		<category>journalism</category>
		<category>글로벌텔리커뮤니케이션</category>
		<category>저널리즘</category>
		<category>인터넷</category>
		<category>인터넷주소</category>

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		<pubDate>Mon, 29 Sep 2008 07:55:37 GMT</pubDate>
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