Coca-Cola Taste Infringement campaign
2 actors posed as Coca-Cola executives try to build a case against Coke Zero, for “taste infringement”. This campaign showed actual lawyers being funked to build a case against Coke zero for “Taste Infrignement”

TVs

Stop Coke Zero Campaign

Two actors posed as Coca-Cola executives and conducted an anti-Coke Zero campaign in the lobby of Coca-Cola headquarters. Armed with authentic ID badges, business cards, email adresses and phone extensions they met face     to face with unsuspecting coworkers and urged them to do their part to stop Coke Zero from stealing the taste of Coke.

Stop Coke Zero at My Coke Fest

Covet & Yourminy Campaign

If Coke Zero tastes like Coke, consumers might get the two confused. Enter "Covet & Yourminy," a fictitious law firm created to spearhead a class action lawsuit against the Coca-Cola company for "taste confusion." Mimicking the modest media budget a small but hungry law firm might have at its disposal, we ran bus shelter ad, truck wrap, and fractional print ads in the back of magazines, all of which drove consumers to a Covet & Yourminy 800 number and website, where tens of thousands filed entertaining "claims" against the Coca-Cola company.

Click here to launch Covet & Yourminy website

Sue a Friend website

Paddle Shifter
Click here to play paddle shifter
This is an entire game within a banner. By shifting correctly at the redline, users can outpace the opponent and win.

Unpimp
Click here to umpimp a car
The visitor uses the lever to release a shipping container to crush a pimped car. The container opens up to reveal a new GTI.

Shopping cart banner
Click here to launch banner
Users are surprised when a Jetta rolls up, tilling the banner, andcausing the shopping cart icon from the adjacent Amazon.com banner toroll into the front of the Jetta. A surprise with a message.

Pull-down crash banner
Click here to launch banner
In the Pull-DownCrash Banner, enticed by thrilling vacations like Sharking Hunting,viewers are given a surprise demonstration of the safety features of aJetta.

Lamp pole
To demonstrate Jetta’s four star crash test rating, we strapped an actual street lamp to the hood and drove around highly populated areas.

Shopping cart
Grocery shopper usually return their carts by pushing it hard towards the Rethrun Carts board. To demonstrate Jetta’s five star side crash test rating, we bought a space on the Return Carts board and showed the side view of Jetta.

Visit Fantasy Fever website

Victory dance
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We played into the competitive nature of fantasyfootball by giving people the ability to mock their opponents with avictory dance. This interactive microsite gave users the ability to upload theirphoto, place it onto a football player’s body, choreograph a victorydance and then send it to their opponents.

Fan card
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We tapped into the competitive spirit of fantasy football and createdthis interactive microsite which gave people the ability to participatein a little unsportsmanlike trash talk. Users could write a messageinto the message box, see it displayed by the fans then email it totheir opponents.